Glossary Terms: Marketing + Seminars + HydroPonics | INDO EXPO
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How much does a booth at the Denver 2019 Show cost?

One 10 x 10 booth costs $3,000, with an additional $500 for a corner.

How much does a booth at the Portland 2019 Show cost?

One 10 x 10 booth costs $3,000, with an additional $500 for a corner.

Are there discounts available for a 10 x 20?

Booth prices run in $3,000 increments per 10 x 10. For a 10 x 20, the cost is $6,000, 10 x 30 costs $9,000, 20 x 20 costs $12,000 etc.

Are there any other costs incurred outside of the set booth rate?

INDO EXPO booth prices are ALL-Inclusive. Included: Electricity (500W Denver, 600W Portland), WiFi, Complimentary porter service to assist you with move in / move out, Complimentary tickets/passes to all INDO EXPO evening networking events, Pipe, Drape, and 1 8 foot Table, 2 Chairs, and Wastebasket are provided per 10 x 10. Therefore, the only extra costs incurred is if an exhibitor requires additional electricity, extra tables and chairs, skirting for tables, and shipping freight to the Show.

Are we allowed to share a booth? If so, how does it work?

Yes. (A Booth Share should be chosen, when two separate companies wish to share the booth space.) When you complete the booth registration/contract, there is a selection for a Booth Share.  Choose that option and follow the instructions.  Total fee for two companies sharing an inline 10 x 10 booth is $3,500.  Invoices can be split between the two companies. Contact your show coordinator to confirm payment plans, booth sizes, etc.

*Each company will receive their own listing on all Exhibitor Rosters, in the Show Directory, notification on the booth sign, logo placement on INDO website, receive their own social media pushes via INDO EXPO Social Media platforms, etc.

Can we represent other labels or brands inside of our booth?

Yes. (An additional label/brand should be chosen, when the parent company owns more than one label and wishes to sell additional labels from the booth space.) When you complete the booth registration/contract, there is a selection for Additional Labels/Brands. Choose that option and follow the instructions.  Each additional label/brand is $250.

*Each company will receive their own listing on all Exhibitor Rosters, in the Show Directory, notification on the booth sign, logo placement on INDO website, receive their own social media pushes via INDO EXPO SM platforms, etc.

If I am a multi line distributor, do I need to pay $250 per all lines I represent and wish to show out of my booth space?

No. But only the main or parent company will be listed as an exhibitor withing the Show.

As an exhibitor may I sell retail merchandise?

If you are legally allowed to sell retail merchandise, pay taxes per your state laws and follow all laws regarding your sales transactions, Yes.

My company will not be able to exhibit, but we would still like to advertise within your Show directory, is that possible?

Yes. Choose which show you would like to advertise in via the below links:

Advertise in the Denver show directory

Advertise in the Portland show directory

What's the address for the Denver show?

451 East 58th Avenue, Denver, CO 80216, Expo Halls

What's the address for the Portland show?

2060 N. Marine Drive Portland, Oregon, 97217

How do we ship freight to the show?

For information on shipping to the Denver show: Denver Shipping and Drayage

For information on shipping to the Portland show: Exhibitor Kit

How does INDO EXPO Promote the events?

Indo Expo shows have a strong presence on social media platforms, online event calendars, along with national and local print advertising campaigns. We utilize telemarketing to start per-registering buyers months before the show, as well as a large street team campaign to ensure a strong physical presence. We understand the importance of  being out in the community, all Indo Expo employees live in either the Denver or Portland areas. Our team attends Cannabis events, work with local farmers, visit grow sites, dispensaries, head shops and hydro stores to ensure we are always networking and growing.

How many people attend the Shows?

November, 2014 – 2000 ppl
July, 2015 – 2800 ppl
January, 2016 – 3200 ppl
January, 2017 – 4500 ppl
January, 2018 – 10,000 ppl

April, 2018 – 2000 ppl

August, 2016 – 4200 ppl
August, 2017 – 5000 ppl
August, 2018 – 4000 ppl

What type of stores/people attend the Show?

Growers of all scales, Dispensaries, Extractors, Grow Stores, Smoke Shops, Canna Businesses, Investors, Apparel Stores, Gift Stores, Jewelry & Accessories Stores, Art & Glass Galleries, Souvenir Shops and more.

How do I qualify for the complimentary two day pass?

The INDO EXPO Trade Show welcomes all retailers, buyers, licensed facilities and farms.

This is a business to business event, it is complementary to B2B professionals that *qualify and pre-register by deadlines.

  • Qualified attendees are the person(s)/companies attending INDO EXPO to purchase products and or services from the Exhibitors for the wholesale B2B marketplace.   Producers, processors, wholesalers, labs, research, retail, farms, hydroponic, garden, master growers, extraction tech, consultants, smoke, glass, gift, etc..
  • Personnel with verifying wholesale buyers license, EIN, or any license # pertaining to the many different verticals within the industry will qualify for COMPLIMENTARY ACCESS

Questions? Contact

I missed the pre-registration deadline, can I still get in for free?

Once the deadline has passed, complimentary access is no longer available and you will be asked to purchase a ticket.

I would like to attend the Industry Only day on Saturday, but I do not possess the proper documentation. may I still attend, and if so, how?

Yes. You may purchase a two-day event pass for $199, and this pass provides access to the Expo and all seminars held on both days.

Purchase All Access Two Day Pass for the Denver show- Purchase Tickets Here!

I purchased a $199 two day event ticket, but can not attend, may I transfer my ticket to another person?

Yes, email for assistance with this.

I am interested in attending on Sunday, when you are open to the Public, how may I purchase a Sunday only ticket and what does it include?

The Sunday ticket allows for Sunday access to the Expo, all seminars and demonstrations.

Purchase Sunday ticket for the Denver Show Here!

I purchased a general public ticket, but can not attend, may I transfer my ticket to another person?

Yes, email for assistance with this.

What states is Cannabis recreational sales Legal in?

California, Colorado, Massachusetts, Nevada, Oregon, Washington and Alaska.

May I purchase Cannabis at the event?


May I sell my CBD line at the Show?

Yes. CBD products may be legally sold within the United States.

May I distribute swag from my booth?

Yes. Promotional items are a great way to attract people to your booth and build awareness about your brand. But it is not mandatory.

May I offer THC samples, edibles or distribute THC products at the Show?

No. It is illegal to distribute, consume or purchase any THC products at the INDO EXPO Show.

Smoking Marijuana at the Show Site, is it allowed?

No. None of the facilities that house our events allow for cannabis consumption on site.  When at our event, you must obey the state laws and facility rules.

I am attending the Show, do you have discounts with local area hotels?

May I bring my dog to the Show?

While we love pets, please do not bring your dogs any INDO EXPO Show. Only service animals are allowed.  All service animals must be on a leash and with the owner at all times.

My company is interested in sponsoring your event, what options are available?

INDO EXPO offers many Sponsorships, visit this link for additional information: Sponsorship Opportunities
We can also create a sponsorship based on your goals and budget. Contact to start the conversation.

What is a Marijuana Producer?

A Producer grows marijuana. A producer may sell marijuana they produce to retailers.

What is a Marijuana Processor?

A licensed person or business that may process, package, and label usable marijuana and marijuana-infused products for sale at wholesale to marijuana retailers.

Have a question not listed here? Please shoot us an email and we'll get back to you right away! Thank you

Marketing + Seminars + HydroPonics

Glossary (Marketing + Seminars + HydroPonics) - INDO EXPO


A connected group of pages on the World Wide Web regarded as a single entity devoted to a single topic or set of topics. Generally, possessing a substantial web presence enables cannabis-related businesses to be seen as more trustworthy. Additionally, having a well-constructed website can drive traffic to your business more efficiently than traditional advertising.


“Search Engine Optimization.” SEO is the process of maximizing the number of visitors to your website by ensuring the site is high on the list of results returned by a search engine. SEO involves advanced knowledge of algorithms used by popular search engines and the strategic inclusion of key phrases and linking.


“Social Media” marketing is the strategic use of social media platforms (Twitter, Facebook, Instagram, Snapchat, etc.) to promote your business organically. SM experts will use analytics tools to track the progress, success and engagement of carefully orchestrated advertising campaigns. SM Marketing is considered to be one of the most cost-efficient methods of digital marketing.


A visual mark designed to symbolize your organization for quick recognition. A good logo will be constructed with enough detail to make it stand out against competitors, but not so much as to require more than a brief glimpse for identification. Your logo will identify your organization on all mediums from signage and letterhead to your electronic media.


Messaging is the substance of your advertising, or the story you’re trying to tell with words and images. Effective advertising messages should include three components:

  • An appeal to capture the attention of the consumer
  • A value proposition to present a reason the consumer should be interested
  • A slogan to position the product or service in the consumer’s mind and distinguish it from any competition.


The act of producing information for promoting the sale of products or services to consumers or other businesses. Due to the complicated legal status of cannabis, advertising the marijuana industry is particularly tricky and can require exceptional creativity. The complex nature of the industry has led to the foundation of advertising agencies specializing in marketing for cannabis businesses.

Breeding and Genetics Seminars

Group workshops produced to assist cannabis cultivators in growing the best product possible. These seminars will walk you through breeding a phenotype of cannabis to display traits that are most important to you (aroma, size, speed of growth, potency, etc.) and preserving those genetics for long-term, consistent production.

Regulation and Compliance Seminars

These seminars are designed to walk cannabis business owners through the common legal hurdles that the industry commonly faces. Expect to learn best practices for licensing, staffing, interacting with vendors and working with city, county, and state officiating bodies.

Large Scale Cultivation Seminar

A workshop that focuses on cannabis cultivation on an industrial scale. This is strongly recommended for those who are new to growing cannabis in bulk or those who are scaling up their operations. Topics generally center on how to minimize risk and maximize yield, potential hazards for a large-scale crop and designing a workflow that keeps costs down and profits up.

Licensing Seminars

A symposium focusing on the issues surrounding cannabis licensing and how they affect your business. Licensing is more important in the legal cannabis industry than any other since it lives in a legal limbo depending on the municipality and state it is being cultivated, processed or sold.

Greenhouse Cultivation Seminar

Workshops conducted by individuals who’ve experienced success in greenhouse cultivation produced to cover the benefits and potential risks of large-scale indoor cannabis cultivation. Of particular interest are the broad topics of licensure, construction, and operations as well as finer points typically missed by new greenhouse cannabis growers.

How to Read Your Plants Seminar

A seminar geared towards cannabis cultivators who want to understand what physical signs a crop will provide to indicate they need special care. Cultivators will learn to maximize yield and quality by learning to read the signs of overwatering, under watering, specific nutrient deficiency, nutrient burn, pests, poor air circulation, root rot and more.

How to Choose the Right Nutrients Seminar

A presentation providing instruction on how to properly fertilize your cannabis crop, covering phosphorous, nitrogen, and potassium ratios. You’ll also learn about essential micronutrients, the effects of watering, root nutrition and how pH can affect nutrient uptake.

Mitigated Pest Management Seminar

A seminar providing current information about protecting your valuable cannabis crop from microbes, insects, and rodents while minimizing the negative impact on your plants and the environment.


A hydroponic technique in which the roots of the plant are suspended in the air of a closed system separate from vegetative growth. A liquid nutrient solution is aerosolized and delivered to the roots in the form of a fine mist, allowing maximum oxygenation of the roots, encouraging vigorous growth.


The horticulture practice of growing and cultivating plants for personal or commercial use. Gardening differs in farming or forestry in that it involves the active participation in the lifecycle of the plants and tends to be very labor intensive.

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