Growing Your Brand in the Cannabis Industry | INDO EXPO

How much does a booth at the Denver 2019 Show cost?

One 10 x 10 booth costs $3,000, with an additional $500 for a corner.

How much does a booth at the Portland 2019 Show cost?

One 10 x 10 booth costs $3,000, with an additional $500 for a corner.

Are there discounts available for a 10 x 20?

Booth prices run in $3,000 increments per 10 x 10. For a 10 x 20, the cost is $6,000, 10 x 30 costs $9,000, 20 x 20 costs $12,000 etc.

Are there any other costs incurred outside of the set booth rate?

INDO EXPO booth prices are ALL-Inclusive. Included: Electricity (500W Denver, 600W Portland), WiFi, Complimentary porter service to assist you with move in / move out, Complimentary tickets/passes to all INDO EXPO evening networking events, Pipe, Drape, and 1 8 foot Table, 2 Chairs, and Wastebasket are provided per 10 x 10. Therefore, the only extra costs incurred is if an exhibitor requires additional electricity, extra tables and chairs, skirting for tables, and shipping freight to the Show.

Are we allowed to share a booth? If so, how does it work?

Yes. (A Booth Share should be chosen, when two separate companies wish to share the booth space.) When you complete the booth registration/contract, there is a selection for a Booth Share.  Choose that option and follow the instructions.  Total fee for two companies sharing an inline 10 x 10 booth is $3,500.  Invoices can be split between the two companies. Contact your show coordinator to confirm payment plans, booth sizes, etc.

*Each company will receive their own listing on all Exhibitor Rosters, in the Show Directory, notification on the booth sign, logo placement on INDO website, receive their own social media pushes via INDO EXPO Social Media platforms, etc.

Can we represent other labels or brands inside of our booth?

Yes. (An additional label/brand should be chosen, when the parent company owns more than one label and wishes to sell additional labels from the booth space.) When you complete the booth registration/contract, there is a selection for Additional Labels/Brands. Choose that option and follow the instructions.  Each additional label/brand is $250.

*Each company will receive their own listing on all Exhibitor Rosters, in the Show Directory, notification on the booth sign, logo placement on INDO website, receive their own social media pushes via INDO EXPO SM platforms, etc.

If I am a multi line distributor, do I need to pay $250 per all lines I represent and wish to show out of my booth space?

No. But only the main or parent company will be listed as an exhibitor withing the Show.

As an exhibitor may I sell retail merchandise?

If you are legally allowed to sell retail merchandise, pay taxes per your state laws and follow all laws regarding your sales transactions, Yes.

My company will not be able to exhibit, but we would still like to advertise within your Show directory, is that possible?

Yes. Choose which show you would like to advertise in via the below links:

Advertise in the Denver show directory

Advertise in the Portland show directory

What's the address for the Denver show?

451 East 58th Avenue, Denver, CO 80216, Expo Halls

What's the address for the Portland show?

2060 N. Marine Drive Portland, Oregon, 97217

How do we ship freight to the show?

For information on shipping to the Denver show: Denver Shipping and Drayage

For information on shipping to the Portland show: Exhibitor Kit

How does INDO EXPO Promote the events?

Indo Expo shows have a strong presence on social media platforms, online event calendars, along with national and local print advertising campaigns. We utilize telemarketing to start per-registering buyers months before the show, as well as a large street team campaign to ensure a strong physical presence. We understand the importance of  being out in the community, all Indo Expo employees live in either the Denver or Portland areas. Our team attends Cannabis events, work with local farmers, visit grow sites, dispensaries, head shops and hydro stores to ensure we are always networking and growing.

How many people attend the Shows?

Denver:
November, 2014 – 2000 ppl
July, 2015 – 2800 ppl
January, 2016 – 3200 ppl
January, 2017 – 4500 ppl
January, 2018 – 10,000 ppl

California:
April, 2018 – 2000 ppl

Portland:
August, 2016 – 4200 ppl
August, 2017 – 5000 ppl
August, 2018 – 4000 ppl

What type of stores/people attend the Show?

Growers of all scales, Dispensaries, Extractors, Grow Stores, Smoke Shops, Canna Businesses, Investors, Apparel Stores, Gift Stores, Jewelry & Accessories Stores, Art & Glass Galleries, Souvenir Shops and more.

How do I qualify for the complimentary two day pass?

The INDO EXPO Trade Show welcomes all retailers, buyers, licensed facilities and farms.

This is a business to business event, it is complementary to B2B professionals that *qualify and pre-register by deadlines.

  • Qualified attendees are the person(s)/companies attending INDO EXPO to purchase products and or services from the Exhibitors for the wholesale B2B marketplace.   Producers, processors, wholesalers, labs, research, retail, farms, hydroponic, garden, master growers, extraction tech, consultants, smoke, glass, gift, etc..
  • YOU MUST BE A QUALIFIED BUYER TO RECEIVE COMPLIMENTARY ACCESS
  • Personnel with verifying wholesale buyers license, EIN, or any license # pertaining to the many different verticals within the industry will qualify for COMPLIMENTARY ACCESS

Questions? Contact heather@indoexpo.com

I missed the pre-registration deadline, can I still get in for free?

Once the deadline has passed, complimentary access is no longer available and you will be asked to purchase a ticket.

I would like to attend the Industry Only day on Saturday, but I do not possess the proper documentation. may I still attend, and if so, how?

Yes. You may purchase a two-day event pass for $199, and this pass provides access to the Expo and all seminars held on both days.

Purchase All Access Two Day Pass for the Denver show- Purchase Tickets Here!

I purchased a $199 two day event ticket, but can not attend, may I transfer my ticket to another person?

Yes, email heather@indoexpo.com for assistance with this.

I am interested in attending on Sunday, when you are open to the Public, how may I purchase a Sunday only ticket and what does it include?

The Sunday ticket allows for Sunday access to the Expo, all seminars and demonstrations.

Purchase Sunday ticket for the Denver Show Here!

I purchased a general public ticket, but can not attend, may I transfer my ticket to another person?

Yes, email heather@indoexpo.com for assistance with this.

What states is Cannabis recreational sales Legal in?

California, Colorado, Massachusetts, Nevada, Oregon, Washington and Alaska.

May I purchase Cannabis at the event?

No.

May I sell my CBD line at the Show?

Yes. CBD products may be legally sold within the United States.

May I distribute swag from my booth?

Yes. Promotional items are a great way to attract people to your booth and build awareness about your brand. But it is not mandatory.

May I offer THC samples, edibles or distribute THC products at the Show?

No. It is illegal to distribute, consume or purchase any THC products at the INDO EXPO Show.

Smoking Marijuana at the Show Site, is it allowed?

No. None of the facilities that house our events allow for cannabis consumption on site.  When at our event, you must obey the state laws and facility rules.

I am attending the Show, do you have discounts with local area hotels?

Yes.

Portland Area Hotels

May I bring my dog to the Show?

While we love pets, please do not bring your dogs any INDO EXPO Show. Only service animals are allowed.  All service animals must be on a leash and with the owner at all times.

My company is interested in sponsoring your event, what options are available?

INDO EXPO offers many Sponsorships, visit this link for additional information: Sponsorship Opportunities
We can also create a sponsorship based on your goals and budget. Contact indoexpo@indoexpo.com to start the conversation.

What is a Marijuana Producer?

A Producer grows marijuana. A producer may sell marijuana they produce to retailers.

What is a Marijuana Processor?

A licensed person or business that may process, package, and label usable marijuana and marijuana-infused products for sale at wholesale to marijuana retailers.

Have a question not listed here? Please shoot us an email and we'll get back to you right away! Thank you

  • This field is for validation purposes and should be left unchanged.
Growing Your Brand In The Cannabis Industry

Growing Your Brand in the Cannabis Industry

In 2017, there were over 20,000 marijuana dispensaries in the country. That number will only grow as more states relax their laws on cannabis. The cannabis industry took in over $9 billion in revenue in 2017 alone. Anyone who plans on opening their own dispensary in the near future needs to be aware there will be a lot of competition. Whether you are based out of California or Colorado, there are many steps you need to take to grow your brand and stand out in your area.

Be Active on Social Media

Social media is a tricky area for cannabis dispensaries. Since the substance still has a Schedule I designation on the federal level, many platforms prohibit paid campaigns from these businesses. The platforms also limit the type of content these companies can share with their followers. As time goes on, these regulations will relax a bit, but for now, you still need to grow your brand.

The easiest thing to do is to engage with your audience. When someone comments on a post, you can respond. This makes consumers feel as though they are engaging with a real person instead of a corporate computer. You can make yourself easier to find on social media platforms by utilizing hashtags. You should think of hashtags related to your industry, such as #music or #yoga so that people interested in those fields can find you.

Finally, your social media pages should focus on the lifestyle rather than a specific product. Many users already know what they like, so you do not necessarily have to promote every single strain you have. Instead, you need to post content related to entertainment and music. Marijuana can enhance those experiences.

Get Involved with the Community

In 2019, your cannabis brand needs to exist in the digital realm. However, that does not mean you can neglect the physical world. One of the best things any emerging business can do is to get in front of people. You need to grow brand recognition in your community by sponsoring events, including ones that do not necessarily relate to marijuana. You can participate in yoga retreats and music festivals to find your next customers.

In the event you cannot find any events you can be part of, you can create your own. For example, you can host monthly yoga classes in the park where you can then promote your lines of cannabis. You could also host a Q&A. You can invite marijuana professionals to answer questions. This is a great way to draw in people who are on the fence about using cannabis for the first time. There is no shortage of opportunities. You just need to be creative.

Define Your Corporate Identity

Before you even open your doors, you need to decide what your brand will stand for. What do you want to be synonymous with? You should naturally offer a great line of products at a reasonable price, but you also need to make sure customers know what to expect when they visit you for the first time. By having an actual identity, you ensure people continue to visit you because they feel a sense of loyalty.

This brand needs to branch out into every aspect of the business. When you have a recognizable voice, how will you communicate to people over the phone and online? You need to figure out what kind of packaging and colors you will incorporate into the products. Here are a few considerations to make when deciding upon an identity.

● Audience: What demographics do you want to target? Wanting to appeal to millennials will require a different marketing strategy than if you want to target older people looking to use cannabis for predominantly medical purposes.

● Vision: You then need to decide what vision you want to have. This involves creating a vision statement. With this statement in mind, you can better ensure consistent messaging. You also ensure all the stakeholders maintain a common goal.

● Value Proposition: You need to look at other cannabis dispensaries in your area and decide what makes you different. What can you offer customers that no one else can provide? You need to convey this quality in all your messaging.

● Personality: To decide on this, you need to think of your business as a person. What personality would it have? Would it be sassy or confident? It does not matter what you decide on, but you need to make sure it is consistent across all forms of media.

One final way you can grow your brand is to bring your business to the Indo Expo. We are the premier cannabis trade show where you can network with other marijuana professionals and enthusiasts to grow your brand. We are here to help you in any way we can. Any questions or comments you have can be directed to our online contact form.

Back To Top
×Close search
Search