Casey Houlihan, President of ORCA | INDO EXPO
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How much does a booth at the Denver 2019 Show cost?

One 10 x 10 booth costs $3,000, with an additional $500 for a corner.

How much does a booth at the Portland 2019 Show cost?

One 10 x 10 booth costs $3,000, with an additional $500 for a corner.

Are there discounts available for a 10 x 20?

Booth prices run in $3,000 increments per 10 x 10. For a 10 x 20, the cost is $6,000, 10 x 30 costs $9,000, 20 x 20 costs $12,000 etc.

Are there any other costs incurred outside of the set booth rate?

INDO EXPO booth prices are ALL-Inclusive. Included: Electricity (500W Denver, 600W Portland), WiFi, Complimentary porter service to assist you with move in / move out, Complimentary tickets/passes to all INDO EXPO evening networking events, Pipe, Drape, and 1 8 foot Table, 2 Chairs, and Wastebasket are provided per 10 x 10. Therefore, the only extra costs incurred is if an exhibitor requires additional electricity, extra tables and chairs, skirting for tables, and shipping freight to the Show.

Are we allowed to share a booth? If so, how does it work?

Yes. (A Booth Share should be chosen, when two separate companies wish to share the booth space.) When you complete the booth registration/contract, there is a selection for a Booth Share.  Choose that option and follow the instructions.  Total fee for two companies sharing an inline 10 x 10 booth is $3,500.  Invoices can be split between the two companies. Contact your show coordinator to confirm payment plans, booth sizes, etc.

*Each company will receive their own listing on all Exhibitor Rosters, in the Show Directory, notification on the booth sign, logo placement on INDO website, receive their own social media pushes via INDO EXPO Social Media platforms, etc.

Can we represent other labels or brands inside of our booth?

Yes. (An additional label/brand should be chosen, when the parent company owns more than one label and wishes to sell additional labels from the booth space.) When you complete the booth registration/contract, there is a selection for Additional Labels/Brands. Choose that option and follow the instructions.  Each additional label/brand is $250.

*Each company will receive their own listing on all Exhibitor Rosters, in the Show Directory, notification on the booth sign, logo placement on INDO website, receive their own social media pushes via INDO EXPO SM platforms, etc.

If I am a multi line distributor, do I need to pay $250 per all lines I represent and wish to show out of my booth space?

No. But only the main or parent company will be listed as an exhibitor withing the Show.

As an exhibitor may I sell retail merchandise?

If you are legally allowed to sell retail merchandise, pay taxes per your state laws and follow all laws regarding your sales transactions, Yes.

My company will not be able to exhibit, but we would still like to advertise within your Show directory, is that possible?

Yes. Choose which show you would like to advertise in via the below links:

Advertise in the Denver show directory

Advertise in the Portland show directory

What's the address for the Denver show?

451 East 58th Avenue, Denver, CO 80216, Expo Halls

What's the address for the Portland show?

2060 N. Marine Drive Portland, Oregon, 97217

How do we ship freight to the show?

For information on shipping to the Denver show: Denver Shipping and Drayage

For information on shipping to the Portland show: Exhibitor Kit

How does INDO EXPO Promote the events?

Indo Expo shows have a strong presence on social media platforms, online event calendars, along with national and local print advertising campaigns. We utilize telemarketing to start per-registering buyers months before the show, as well as a large street team campaign to ensure a strong physical presence. We understand the importance of  being out in the community, all Indo Expo employees live in either the Denver or Portland areas. Our team attends Cannabis events, work with local farmers, visit grow sites, dispensaries, head shops and hydro stores to ensure we are always networking and growing.

How many people attend the Shows?

November, 2014 – 2000 ppl
July, 2015 – 2800 ppl
January, 2016 – 3200 ppl
January, 2017 – 4500 ppl
January, 2018 – 10,000 ppl

April, 2018 – 2000 ppl

August, 2016 – 4200 ppl
August, 2017 – 5000 ppl
August, 2018 – 4000 ppl

What type of stores/people attend the Show?

Growers of all scales, Dispensaries, Extractors, Grow Stores, Smoke Shops, Canna Businesses, Investors, Apparel Stores, Gift Stores, Jewelry & Accessories Stores, Art & Glass Galleries, Souvenir Shops and more.

How do I qualify for the complimentary two day pass?

The INDO EXPO Trade Show welcomes all retailers, buyers, licensed facilities and farms.

This is a business to business event, it is complementary to B2B professionals that *qualify and pre-register by deadlines.

  • Qualified attendees are the person(s)/companies attending INDO EXPO to purchase products and or services from the Exhibitors for the wholesale B2B marketplace.   Producers, processors, wholesalers, labs, research, retail, farms, hydroponic, garden, master growers, extraction tech, consultants, smoke, glass, gift, etc..
  • Personnel with verifying wholesale buyers license, EIN, or any license # pertaining to the many different verticals within the industry will qualify for COMPLIMENTARY ACCESS

Questions? Contact

I missed the pre-registration deadline, can I still get in for free?

Once the deadline has passed, complimentary access is no longer available and you will be asked to purchase a ticket.

I would like to attend the Industry Only day on Saturday, but I do not possess the proper documentation. may I still attend, and if so, how?

Yes. You may purchase a two-day event pass for $199, and this pass provides access to the Expo and all seminars held on both days.

Purchase All Access Two Day Pass for the Denver show- Purchase Tickets Here!

I purchased a $199 two day event ticket, but can not attend, may I transfer my ticket to another person?

Yes, email for assistance with this.

I am interested in attending on Sunday, when you are open to the Public, how may I purchase a Sunday only ticket and what does it include?

The Sunday ticket allows for Sunday access to the Expo, all seminars and demonstrations.

Purchase Sunday ticket for the Denver Show Here!

I purchased a general public ticket, but can not attend, may I transfer my ticket to another person?

Yes, email for assistance with this.

What states is Cannabis recreational sales Legal in?

California, Colorado, Massachusetts, Nevada, Oregon, Washington and Alaska.

May I purchase Cannabis at the event?


May I sell my CBD line at the Show?

Yes. CBD products may be legally sold within the United States.

May I distribute swag from my booth?

Yes. Promotional items are a great way to attract people to your booth and build awareness about your brand. But it is not mandatory.

May I offer THC samples, edibles or distribute THC products at the Show?

No. It is illegal to distribute, consume or purchase any THC products at the INDO EXPO Show.

Smoking Marijuana at the Show Site, is it allowed?

No. None of the facilities that house our events allow for cannabis consumption on site.  When at our event, you must obey the state laws and facility rules.

I am attending the Show, do you have discounts with local area hotels?

May I bring my dog to the Show?

While we love pets, please do not bring your dogs any INDO EXPO Show. Only service animals are allowed.  All service animals must be on a leash and with the owner at all times.

My company is interested in sponsoring your event, what options are available?

INDO EXPO offers many Sponsorships, visit this link for additional information: Sponsorship Opportunities
We can also create a sponsorship based on your goals and budget. Contact to start the conversation.

What is a Marijuana Producer?

A Producer grows marijuana. A producer may sell marijuana they produce to retailers.

What is a Marijuana Processor?

A licensed person or business that may process, package, and label usable marijuana and marijuana-infused products for sale at wholesale to marijuana retailers.

Have a question not listed here? Please shoot us an email and we'll get back to you right away! Thank you

First, Measure 91 – Now Casey Houlihan Takes On The Oregon Retailers Of Cannabis Association

First, Measure 91 – Now Casey Houlihan Takes On the Oregon Retailers of Cannabis Association

This week we interviewed Casey Houlihan, President of the Oregon Retailers of Cannabis Association (ORCA), in Eugene, Oregon. Casey was originally involved in the campaign to pass Measure 91 in Oregon, and is now focused on developing a wide retailers network in order to advocate for more conducive legislation and subsequent business practices.

IE: Good morning, Casey! Thanks for taking the time to share your expertise with us. As the President and Founder of ORCA, I am sure you have heard from your members on the challenges and opportunities of the growing Cannabis industry in Oregon! Let’s start from the beginning…

IE: 1. What prompted you to start ORCA? Tell us about ORCA!

CH: Well, I had a small group of dispensary owners reach out to me shortly after Measure 91 passed [in 2014] about advocating for some policy changes to help with the transition from medical to recreational.  And the ideas they had were good – so good, in fact, that they’d likely be supported by ALL retail cannabis businesses.  So instead of just lobbying for the small group of business owners, we decided to establish a statewide trade association to speak on behalf of all retail cannabis businesses and to push for policies that promote our shared interests. This way, we carry more weight during the policymaking process because we have a large and active constituency. It also allows us to sustain the group year-round, and to expand the scope of our mission to fighting for sensible changes to federal laws (280E reform and access to banking services) and corporate policies (facebook, twitter, instagram, banks, credit unions, etc).

After two and a half years, we’ve grown to over 200 member businesses and work to make sure that Oregon creates a business environment that allows our nascent industry to thrive.

“I feel invested in making sure we get it right, and that we can create a template for legalization that other states can follow in the years to come.”

Personally, I had already worked to qualify Measure 91 for the ballot and served as the campaign’s Field Director in 2014, so I saw ORCA as an opportunity to continue the work I was doing to help shape Oregon’s cannabis policies. I feel invested in making sure we get it right, and that we can create a template for legalization that other states can follow in the years to come.


IE: 2. What are some challenges that retailers face in Oregon today?

CH: Red tape, over regulation, constant turbulence, and a part-time legislature.  The cannabis industry does not get [from the state legislature and the OLCC] the bandwidth necessary to square away all of its rapidly changing facets, and that’s only going to get harder.  We have had to fight tooth and nail just so our issues get the attention and bandwidth needed to effect real and lasting change that helps people.

On top of all that, education around our issue has been a major hurdle.  We’ve been fortunate that the Oregon Legislature has had the Joint Committee on Marijuana Regulation, with a set of legislators that have studied the issue closed and been an active part of conversations with stakeholders for years.  However, once we get further away from the maybe dozen-and-a-half folks in the state with that level of understanding of the cannabis industry and the state’s regulatory regime, most policymakers lack even a basic understanding of our brand new administrative system for cannabis, let alone how it works.

This year we also saw an effort to increase the tax on cannabis sales by an additional 5% (bringing it up to a total of 25%), which we fought hard to defeat.  The most accurate data we’ve seen shows that a 5% increase in prices would lead to a 10-12% decrease in legal market participation – a net loss for state revenue.  This gets back to the problem of education.  We do all we can to present accurate, compelling data to legislators so that they can better understand the consequences of these proposed policies.

Oh, and that whole 280E “thing” [the section of the federal tax code preventing most standard business deductions for cannabis businesses] is a pretty major hurdle, and has been the focus of our efforts in recent months in coordination with NCIA and some of our other statewide counterparts here in Oregon.


IE: 3. We cannot help but to notice the fast growth of the local scene. What are some unique opportunities for retailers in Oregon?

CH: Oregon’s cannabis industry has been on the forefront of the legal cannabis movement for decades, and this next phase of evolution we are seeing is no different.  Oregon retailers get to carry some of the highest quality products in the world – literally – while dealing with one of the savviest consumer bases on earth.

“Oregon retailers get to carry some of the highest quality products in the world – literally – while dealing with one of the savviest consumer bases on earth.”

I think we are poised to see tremendous innovation in the retail market in the coming years, and that Oregon’s vibrant retail sector will be a major driver of these new and exciting advancements. Our unique culture – where cannabis has become very mainstream – will create virtually endless opportunities for the thousands of entrepreneurs entering the industry, and will help fuel a broader nationwide normalization.


IE: 4. What are the main priorities of ORCA this year? 

CH: Our main priorities have been to do everything we can at the state level to make a friendlier environment for retail cannabis businesses here in Oregon.  First and foremost, that means keeping the tax rate on legal cannabis as low as possible so our state’s legal businesses can compete with the illicit market.  We need a level playing field in order to allow good actors to be successful in their businesses, and we can’t create additional incentives for folks to engage in commerce outside of our state’s legal framework.  Especially as more states come online with legal adult-use sales, it will become even more important for Oregon to maintain our position as having one of the most competitive sales taxes on cannabis in the country.

We’re also keeping an eye on the future, and listening intently to our members to find our what new services or benefits we can incorporate to provide them more value.  As our state’s legislative session wraps up, we’ll be pivoting to working with the OLCC on developing rules for the new set of state statutes.  Our role is to make sure that the retail businesses (and the growers, processors, and wholesalers reliant on the success of the retail marketplace) can participate in rule-making have a voice in the process.

Doing all that we can here to come up with a smart set of rules for our retail cannabis system is one of the most important steps for the normalization of cannabis all across the country and across the world – and moving the ball forward on this has and will continue to be a priority to our members.  One of our members was recently admitted to the International Rotary Club, and was the first International Rotarian admitted from the cannabis industry.  With his membership, he was added to their international email listserv where he was able to introduce himself and explain a bit about who he is and what his business does.  Since then, he’s gotten responses from people all over the world, from countries with wildly varying cannabis policies, with reactions ranging from “Cool!” to “Oh that’s very interesting”.  Utilizing these opportunities to help show the rest of the world that our little experiment with legalization has been successful is so important.

IE: WOW! Thank you so much for all this invaluable knowledge! We have no doubt that ORCA will continue to grow its member base and serve as a resource for retail businesses in Oregon. We are excited to have you at our show!

ORCA - Oregon Retailers of Cannabis Association - Oregon's top business organization and advocate for fair legislation and regulation in the legal cannabis market.

This is such amazing opportunity to network and learn from other retailers in the area! For more information on becoming a member, please visit: 

Visit ORCA in person at Indo Expo Portland 2017 at Booth 111!

To attend as an Industry Pro Buyer, apply here:

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